How much you should give to your clients? We often hear the advice: "add more value, add value, add value, and the business will come"....

✨Announcement: I am running a ⚡free lightning lesson on July 25, 2025. Building Trusted Relationships in B2B Sales in an AI World . RSVP...

I'm writing this week's newsletter from Boise, Idaho, where I'm attending this year's Kit Conference—Craft and Commerce and Jay Clouse...

Hello friends ! ​It’s the end of the month, and if you are like me and my clients, we are all hustling to get our sales in! The stress...

Read time : 6 Mins My client's eyes lit up when I presented the solution; I'd nailed it! The room hummed with my own triumphant energy....

Sarah, one of my students, asked me, Ren, how can I politely ask my client if we need to talk to other stakeholders? I'm speaking with a...

We don't talk about this often. I lost one of my best clients last year. What do you do when you lose one of your best clients? The truth...

Sales is a science, not an art—and it's not magic. Proven sales playbooks have existed for years (including mine!). Success in sales...

📢 One of my goals this year is to further support B2B sales teams through the Elite Sales Cohort and customized corporate training and...

How Was 2024 For You? Before we start thinking about 2025, it’s crucial to reflect on our wins, our lessons, and the moments that tested...

🙌 A big thank you to all those who responded to our B2B conversation topics and challenges. You all add depth and value to our...

Whether you are in sales or not, I think you will agree that one of the key factors of most successful people is their network —and not...

One of the things I enjoy most is working with my clients to develop new businesses. It’s thrilling and exciting! It’s also one of the...

Here is the thing about meeting your prospects for the first time. They don’t know us. To our prospects, we are strangers. They are...

Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value...

Hey friends, I missed you last week. I hope you are well! Last week, I presented a sales training program for a large tech company. After...

When I coach sales teams with their account strategy, I apply the Account Transformation Framework by Professor Hawkins as part of my...

Hey everyone, Welcome back. Cold calling is not my cup of tea.🥶 Isn’t it the worst feeling? You call hundreds of people and get five...

Dear friends, I want to take a moment to express my heartfelt gratitude to each and every one of you. If you're reading this, you're...

Hey, it’s Ren. Wishing you a Happy Thanksgiving if you are celebrating, I hope you have a wonderful time! I had a hiccup in sending the...