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Reviving Stalled Sales Deals
When I started writing this newsletter my goal was to share all the learnings I had in my 25 years in enterprise sales. Why? Because my...

Ren Saguil
Jul 197 min read


Closing deals during uncertain times
I'm writing this week's newsletter from Boise, Idaho, where I'm attending this year's Kit Conference—Craft and Commerce and Jay Clouse...

Ren Saguil
Jun 145 min read
How to Win Sales Negotiations
I initially planned to write about the AI tools I've been using in the sales process. However, a question from one of my clients caught...

Ren Saguil
May 306 min read
Discuss Pricing with Confidence
Read time : 6 Mins My client's eyes lit up when I presented the solution; I'd nailed it! The room hummed with my own triumphant energy....

Ren Saguil
May 246 min read


3 Surefire Tips to Close Enterprise Deals
I’m getting a head start on this week’s newsletter as I’ll be running the Hawkes Bay Half-Marathon this weekend. I couldn’t be more...

Ren Saguil
May 154 min read


Why You Should Never Present Without the Decision-Maker
Last Thursday, I ran a training program for a boutique strategy consulting company based in Asia (comprising alumni from Deloitte,...

Ren Saguil
Apr 65 min read


The Slide Deck That Won a Seven-Figure Deal
One of the biggest deal and most memorable deal won in my career was rolling out a public wifi network for Spark (an NZ Telco) when I was...

Ren Saguil
Mar 133 min read
How to Nail Your First 30 Days in a New Sales Role
✨ Course update: Cohort 7 of my "Elite Sales: How to Win High-Value Enterprise Deals" course is now open! Classes start April 9 with an...

Ren Saguil
Feb 225 min read


Move beyond solution selling
I have been talking with AI Google Studio a lot lately. I am mind-blown everyday not only with the capabilities of Gen AI but the speed...

Ren Saguil
Feb 153 min read


How to structure sales conversations for complex high-value opportunities
✨Update : I'm happy to share that we launched cohort 6 of " How to Win High-Value Deals " yesterday! I'm already impressed by the...

Ren Saguil
Nov 14, 20247 min read


How to Win High-Value Enterprise Deals
👋🏼 Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning...

Ren Saguil
May 24, 20241 min read


People buy what they want, not what they need
People buy what they want, not what they need. I was in a brainstorming session with a client, and we got into this conversation about...

Ren Saguil
May 17, 20243 min read


Nine Steps to Uncover Decision Makers and Influencers in B2B Sales
Sales is all about relationships. You might say, yeah, Ren, I know that. That's not new! Everyone knows that sales are all about the...

Ren Saguil
Aug 25, 20235 min read


Navigating the Enterprise Sales Process: 3 Key Strategies for Success
Hello there, “How do I win large corporate or "enterprise" clients?” This question has been asked of me so many times. While it is true...

Ren Saguil
Jul 27, 20235 min read
Become a better B2B sales professional every week. I share sales mindsets, strategies, tools & processes for winning High-Value Deals.
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