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Sales Strategy

Your Unique Position on how to engage and win clients.

Find Your Ideal Clients on LinkedIn

January 4, 2025

Happy New Year!🎉 I hope you've had a chance to recharge, unwind, and spend time with family and friends. I'm still on a semi-break,...

Keeping the Faith

December 7, 2024

I just returned from a weekend getaway to Waiheke Island with three colleagues I've worked with for over 15 years in the...

How to Handle Discount Requests and Protect Your Bottom Line

November 29, 2024

I got this question from a student in my November course cohort: How do you manage pricing discounts? I’m always caught up with my...

098: Game-changing AI alternative to Sales Navigator Account IQ…

November 5, 2024

In October 2023, LinkedIn introduced Account IQ for Sales Navigator as part of a larger update, joining the AI trend. Account IQ offers a...

How to create sales opportunities...

October 4, 2024

This post from LinkedIn caught my eye, Justin explained that while he has not met the Account Executive, the email sent to him was “...

The 4 Types of Enterprise Sales Roles

August 22, 2024

One of my students in my Elite Sales Cohort wanted to pivot his career. He is a sales manager in a large sports retail company and asked...

Prospecting Like a Pro: How to Find Clients Who Can't Wait to Work with You

June 19, 2024

I hope you’ve been well! I apologize for my brief hiatus over the past two weeks. Rather than sending you something half-baked, I’ve been...

How to find and land clients on LinkedIn

June 1, 2024

One of the most challenging things in sales is initiating and developing new business. When I started my professional sales career after...

Mini-Training: How to build a sales pipeline of opportunities.

May 2, 2024

👋 Hello friend, Ren here! Welcome to my newsletter, where I share sales mindsets, strategies, tools and processes for winning High-Value...

Quick start guide to B2B Sales Strategy

March 6, 2024

Hello friends! We all know the importance of a sales plan and sales strategy. Sometimes, we use these words together or interchangeably....

To find your Ideal Client, focus on the problems you are solving.

February 28, 2024

Hello there, 👋🏼 Last week, I had a conversation with a start-up founder asking for help on how to define their Ideal Client Profile or...

Client meetings that build trust

December 21, 2023

Here’s a mindset for you. What if you can immediately build trust in your first client meeting? How would you approach your client? What...

How to Generate Sales Leads that Converts to Clients (without Cold-Calling)

December 8, 2023

Hello friends👋 Charlie Munger, the investing genius and Warren Buffett's right-hand man passed away last week on November 28, 2023, at...

The Price Conversation: How to Close More Deals and Build Trust with Prospective Clients Confidently

December 6, 2023

One of the most intimidating conversations to have in the sales process is about money. Whether you are the founder, sales leader, or...

The WHY and HOW of Sales Forecasting📈

November 10, 2023

Hey, it’s Ren. Welcome back! This newsletter took me a while to write. I remember sitting at a long table in the main conference room at...

Bridging the Gap between Sales Teams and Management

September 29, 2023

I am currently in the South of France near Toulouse. Photo below is in Saint-Criq-Lapopie , one of the cutest towns in the region. This...

Four powerful strategies for running successful meetings with C- level clients

August 30, 2023

During my sales coaching or running the Elite Sales Athletes cohort, I often get asked how to speak and run meetings confidently with the...

Seven Strategies for Creating Value with New Products and Services.

August 17, 2023

Hello all, I hope you are all in great spirits! This week is difficult for me as my son has moved to Melbourne, Australia. Not as far as...

How to Turn 11 Business Shifts into New Revenue Opportunities

June 7, 2023

Hello everyone, I have just landed in Los Angeles (yep all the way from New Zealand) and I'm writing this while waiting for my flight to...

Understanding Different B2B Sales Models to improve your B2B Sales Process

April 28, 2023

Hello there! It's the end of the month again! How was your month? If you work in sales and have been striving to meet monthly targets, I...

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